10 Proven Tips to Boost Your Rental Bookings in 2025
Whether you rent out E-Choppers, E-Bikes, scooters, cargo bikes, or minicars, these tips will help you attract more guests and convert them into happy renters.
1. Set Clear and Sharp Goals
🎯 Effect: Focus and direction, better results
đź’° Cost: Low (free, only time investment)
⏳ Time to results: Immediately measurable, within weeks
⚡ Effort: Low – medium
Attracting more visitors to your rental location starts with setting specific and measurable goals. This way, you know exactly what you’re aiming for and when to adjust your strategy.
Your goals can be short- or long-term and focus on:
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Attracting new visitors
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Encouraging repeat customers
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Increasing rental of a particular vehicle or package
Examples of goals for your rental location:
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250 new rental bookings within 6 months
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ÂŁ5,000 revenue during a special seasonal campaign
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75 new newsletter sign-ups in a month
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20% more visitors during the off-season
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10% more revenue than last year in the same period
Setting goals can be challenging. Start with short-term goals so you can quickly see if you’re on track. It’s easier to measure the impact of your efforts with a limited goal.
Struggling to meet your goals?
Try setting a minimum goal (realistic) and a stretch goal (more ambitious). If you reach the minimum, you can gradually work towards the stretch goal.
2. Proactively Communicate on Social Media
🚀 Effect: Stronger connection with your audience
đź’° Cost: Low
⏳ Time to results: A few weeks
⚡ Effort: Medium
Social media is more than your business card or advertising board, it’s the place to build interaction and relationships with your audience. Follow and actively engage with people and businesses in your area. Respond quickly to questions, share photos and stories from guests, and encourage renters to tag you.
How to do it:
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Actively respond to posts with helpful tips (“Have you tried the route along the dunes yet?”)
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Post Instagram Reels featuring limited-time offers, e.g. only valid when booking via DM
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Show daily availability, perfect for spontaneous decision-makers
3. Use Paid Social Media Ads to Reach Tourists
🚀 Effect: Immediate increased visibility to your ideal customer
đź’° Cost: High (depends on budget)
⏳ Time to results: Within days
⚡ Effort: Low
With millions of active users, META platforms (Facebook & Instagram) are ideal to target people staying in your area or interested in day trips. You can advertise based on location, interests, and even travel behaviour, for example, people who just checked into a nearby hotel or holiday park.
Leverage trends and use popular hashtags like #eChopperTour, #BikeRide or #DiscoverNL to give your campaigns an extra boost.
4. Create Excitement with Giveaways and Contests
🚀 Effect: Lots of extra interaction and reach
đź’° Cost: Medium (cost of a prize or outing)
⏳ Time to results: Days
⚡ Effort: High
Giveaways and contests are a powerful way to generate temporary increased interaction and reach on social media.
💡 Example: Run a mini-contest: “Share your best photo on our E-Bike, tag our page and win a free ride on an E-Chopper, Mini Car or E-Bike.” This creates free content and boosts visibility.
5. Reach New Audiences Through Influencers
🚀 Effect: More recommendations and trust
đź’° Cost: High
⏳ Time to results: Weeks
⚡ Effort: Medium
Partnering with influencers is a clever way to promote your E-Choppers, E-Bikes, scooters, cargo bikes or minicars to the right audience. Let them use your vehicles, create content about them, and tag your business. You benefit from their reach and the trust their followers place in them, increasing the chance of bookings.
Bonus tip:
Start with micro-influencers, people with smaller but highly engaged followings. They are affordable, often have higher engagement, and help you cost-effectively get your name in front of new customers.
6. Establish Local Partnerships
🚀 Effect: More referrals
đź’° Cost: Medium
⏳ Time to results: Weeks to months
⚡ Effort: Medium
Collaborate with hotels, campsites, restaurants and attractions. They can distribute flyers or QR codes or earn commission on rentals booked via your platform through reseller links. This creates a win-win and helps you reach new customers via partners who already know your target audience.
7. Use Video to Show Experience and Imagination
🚀 Effect: Higher conversion rates
đź’° Cost: Medium
⏳ Time to results: Weeks
⚡ Effort: Medium
Don’t just tell customers about your vehicles, let them visually experience the fun:
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Film a short coastal route on an E-Chopper
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Show a family laughing in a Mini Car
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Make a POV video riding an E-Bike through a nature reserve
Post these on Facebook, Instagram, TikTok, and your Google Business Profile.
8. Collect and share Reviews
🚀 Effect: More trust = more bookings
đź’° Cost: Low
⏳ Time to results: Weeks
⚡ Effort: Low
Ask every customer to leave a review on Google or TrustPilot after their rental. Share positive experiences and photos of happy customers (with permission) on social media. This builds trust and attracts new renters.
9. Google Ads
🚀 Effect: Immediate more bookings from targeted searches
đź’° Cost: High
⏳ Time to results: Days
⚡ Effort: High
With Google Ads, you reach people actively searching for what you rent out, e.g. “E-Chopper hire Zeeland” or “cargo bike rental Veluwe.” This greatly increases the chance of a booking.
You can use:
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Search ads: Appear at the top of Google when someone searches for your type of vehicle
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Display ads: Show banners to people who recently visited holiday park or activity websites
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YouTube videos: Inspire with a short vibe video of a minicartour or e-bike route
Invest time in choosing the right keywords and optimising your ads. A well-set campaign can quickly fill your calendar.
10. Consistency and Repetition Are Crucial
🚀 Effect: Builds brand recognition and trust
đź’° Cost: Low to medium (depending on channels)
⏳ Time to results: Months, with lasting impact
⚡ Effort: Medium
Many businesses expect quick results, but marketing really works when you show up regularly and repeat your message. Visitors often need to see your name or offer multiple times before deciding to book.
Plan a fixed marketing routine, for example:
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Weekly social media post with current offers
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Monthly newsletter with tips and inspiration
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Regularly repeat your key message in ads and posts
The more your audience sees you, the more likely they are to choose your rental location when planning an activity.
Ready to Boost Your Rental Bookings?
Want more tips and personalised advice on how to attract more guests and increase your rental income in 2025? Contact your account manager at sales@sure-mobility.com and discover how we can help you make the most of your rental business!